From 'Builder Scrap' to 'Recipro'
Recipro is an online exchange for construction surplus and re-usable materials, primarily to charities and not-for-profit organisations. The company came to RSK for a rebrand of its existing business 'Builder Scrap', as it was widening its service focus and offering. RSK came up with the new name 'Recipro' and the tagline 'building sustainable communities' to reflect the reciprocal and sustainable service that the company was offering to both its construction and charity client bases. The new name and branding was an immediate success; encapsulating as it did the brand essence and providing a strong platform from which to relaunch the company.
By developing a new brand identity and communication style, RSK has helped Recipro send the right message to employees, clients and investors.