A seasonal headache for many companies is how to create your corporate Christmas card so it stands out, aligns with your company values and does not come across as too serious or as a heavy-handed marketing campaign. In addition to designing electronic cards for external clients, the communication services team created this video card for RSK.
A key challenge was referencing the many disciplines that make up RSK, from building sciences to geophysics, to make the video relevant for all the business units. The trick to filming was to photograph the sequence book by book in reverse order, starting with the finished tree. The feedback was very positive and the video prompted several lapsed contacts to pick up the phone.