Shell Lubricants interactive PDF (iPDF)
Shell Lubricants supplies lubricants to customers ranging from Arctic mining operations to tropical plantations. The company wanted to help its sales teams to recommend the right products and encourage up- and cross-selling across all its industry sectors.
The RSK Communication Services team created an interactive PDF (iPDF) for seven industry sectors. This transformed a product-heavy catalogue into an efficient, user-friendly tool. RSK created attractive, interactive visuals from 3D models to enhance the user experience. Rolling a cursor over parts of the 3D models shows further detailed information to help each customer make their own journey through the modules.