Marketing campaign guidelines
Shell asked RSK to revamp the technical marketing materials for its entire industrial lubricants, grease and transmission fluids product range. This portfolio re-image (PRI) project included launching a new brand and renaming many products. Over a year, we worked closely with Shell scientists and marketers to develop new content and designs for more than 100 product sheets and brochures. This guide collates the materials and provides instructions for their use and local-market adaption.