Alan began, “When I look around UK construction, I can’t help feeling it’s still missing some big opportunities to increase its order book abroad.”
He continued, “Companies need to become better at calibrating risks. Of course, security of staff must be paramount. But this needs to go with a realistic appraisal of the risks, rather than a blanket refusal to go to entire regions because of perceived dangers.”
Alan goes on to discuss best practice when it comes to working in these areas, considering your customers’ needs and being prepared to navigate the “cultural minefield” when working in new markets. He concluded, “British firms are held in high regard around the world, but competition is rising across the board and the global market is getting tougher. There is a whole world of opportunity out there – but British companies need to fight for it.”
You can read the full article on the Construction News website.