The discussion saw the finalists explain their own routes into the industry, what needs to be done to change public perceptions, and discuss initiatives such as STEM that are successfully helping to raise awareness of the variety of career opportunities in the industry for the younger generations. They also examined a range of different marketing solutions that could be adopted to help promote the industry to the general public.
“RSK Group senior geoenvironmental engineer Roseanna Bloxham suggested the industry could tap into popular culture to engage young people and raise its profile,” an article in Construction News explains. “She added that the industry could sell video games, like football sells FIFA, to engage young people in the industry.”
“We don’t have any construction toy sets with any branding on you can buy. How about a Balfour Beatty building set, for example?” Rosey suggested. “If you can hire people from real companies in real jobs in these games, we could engage children.”
As a STEM ambassador, Rosey is passionate about encouraging the younger generation to join the engineering sector, and leads on the importance of promoting gender diversity within the industry by visiting schools to promote women in construction. In her spare time, Rosey also volunteers as a guide leader and a youth business manager at a local theatre, and has used these positions to share her career in the construction industry with young people.
The winner of the Rising Star category will be announced alongside the 19 other award categories at the prestigious awards ceremony, which is the largest in the construction industry and will be held at Grosvenor House Hotel in London, UK, on 12 July.
Subscribers can read the full article on the discussion, ‘Talent on talent: Rising industry stars on how to plug the skills gap’, on the Construction News website.