Jasmine told Construction News that, since entering the industry, she’s not experienced any unequal treatment. She suggests that it’s not a change within the industry that’s needed but rather a change in public perceptions.
She comments, “Publicity materials are often male-dominated, with photos of men in hard hats, male-authored articles, male senior spokespersons and even masculine language in job adverts. Because many industries are still male-dominated, men become the focus of publicity, which means more men engage with them, and so the cycle continues.”
The way to break this cycle, Jasmine suggests, is to “promote the fact that there are women already working in the construction industry”. Ways to do this could be to include pictures of women in marketing materials, on company websites and through social media.
She concludes, “Most construction companies have great women in their workforces and many have incredible internal initiatives and systems to support women in and into the workforce. What’s happening internally now needs to be projected externally to change the image of the industry for good.”
You can read the article in full online on the Construction News website.