Emma made an appearance on the show on Friday, 4 August 2017, to discuss how the UK’s agricultural industry should approach dealing with other countries after Brexit, explaining which deals are being explored now and which markets might open up in the future.
“We export a lot of product to the EU, particularly lamb,” Emma begins. “A third of our product goes to the rest of the EU, so we have to develop some sort of free trade agreement there as well as looking at other countries, like America, New Zealand and Australia.
“We’re not a country that can produce things really cheaply. However, we can champion pasture-based production for things like sheep meat, beef and veal, and we can target low value markets for offal. China, is a prime example of that, and the rest of Asia, those markets are being developed and will be developed more. But we also should be targeting high-end customers with premium cuts. We already send product out to Singapore and Hong Kong.”
Emma concludes by expressing the need for British farmers to use Brexit as an opportunity: “I think we’ve really got to blow our trumpet and show that we produce good quality, high welfare agricultural product that people should be purchasing.”
Look out for ADAS’s soon to be published report that looks in depth at the realities of agricultural global trade routes potential areas for expansion, which could help our farmers and food producers prepare for post-Brexit trade opportunities. Once published, it will be available at www.adas.uk.